About

Charcoal  Capital is  an  entrepreneurial  investment  fund  founded  by experienced  operators who believe  superior  results are  delivered  through  fostering  a  healthy  company  culture,  hiring and  developing  the  best  people,  and  focusing  on  operational  excellence. We  have  a  long-term  investment  approach  concentrated  on  growing  businesses  to  their  full  potential.

Company Culture

Company culture is key to attract top talent, retain great employees, and ensure operations are always performing at their best. Company culture is the sustainable competitive advantage that is completely within the control of the entrepreneur.

Quality People

We believe the best companies hire people with practical skills and solid character. It is our job to provide them with the tools to succeed. We hire great people and give them the freedom to reach their full potential.

Operational Excellence

Operational excellence is our philosophy of the workplace where problem-solving, teamwork, and leadership result in the ongoing improvement in an organization. The process involves focusing on the customers’ needs, keeping the employees positive and empowered, and continually improving the current activities in the workplace.

Why We're Different

Charcoal Capital differs in approach from a typical private equity firm or strategic acquirer. We're looking for a single business and will devote all of our effort and capital to its long-term success. We provide a unique alternative for business owners retiring, pursuing new ventures, or stepping down from day-to-day activities.

PRIVATE EQUITY

STRATEGIC BUYER

COMMITMENT TO THE BUSINESS

100% Focus and Attention:

Sole Investment

Limited:

Part of a large portfolio

Company and legacy disappears:

Part of a large organization

GOALS FOR THE BUSINESS

Sustainable, profitable growth:

Grow revenue, improve operations, maintain success

Flip company:

Cut costs, add leverage, maximize short term returns

Grow parent company:

Absorb your operations

EMPLOYEE RETENTION

Continue to Develop

Focus on people and culture

Secondary to profits:

Focus on fixed-cost reductions

Reduce redundancies:

Eliminate duplicate positions

OWNER'S ROLE

Flexible:

Defined by owner

Strict oversight:

Multi-year commitment

Uncertain:

Likely no participation in future successes

DEAL TERMS

Highly Flexible:

Sole Investment

Rigid:

Limited by partner agreements

Structured:

To protect larger purchase corporation